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CPG & consumer goods
AI Agents for CPG & FMCG
Consumer goods runs on chasing: suppliers, retailers, promotions and data. We spent years inside CPG and wine businesses, including Treasury Wine Estates. Now we build the AI employees that do the chasing.
SF
Supplier Follow-up Agent
AI employee · supply chain
Working
- ›12 purchase orders awaiting confirmation
- ›Chased 5 suppliers for delivery dates
- ✓Collected 4 confirmations, updated the tracker
- ›Requested promo claim evidence from 3 retailers
- !Supplier flagged a shortage: raised to planning
Illustrative workflow.
Agent jobs
What an AI employee can own
Trade
Trade promotion admin
Chases promotion paperwork, claim evidence and approvals across retailers.
Supply
Supplier follow-ups
Chases confirmations, delivery dates and documents from suppliers and 3PLs.
Demand
Demand data collection
Collects forecasts and sell-through data from distributors and account teams.
Customer
Customer order queries
Sorts and drafts replies to routine order and delivery questions.
Before and after
The same workflow, with an AI employee
Today
- Trackers in spreadsheets
- Chasing suppliers between meetings
- Promo claims missed or late
- Data arrives in every format
- Planners work from stale numbers
With an AI employee
- Agent reads open POs and promotions daily
- Chases every supplier and retailer on schedule
- Updates PO and supplier records in the ERP, with notes
- Flags shortages and exceptions early
- Planners see current numbers
Who we work with
Supply chain and commercial operations
We work with supply chain and commercial operations leads at consumer goods, wine and beverage companies.
- Trade marketing teams buried in promotion admin
- Supply teams chasing suppliers and 3PLs
- Commercial teams collecting sell-through and demand data
Guardrails for your industry
- Commercial decisions and negotiations stay with people
- Approval before supplier or retailer messages go out, during the pilot
- Logged actions against every PO and promotion
- Works through your existing inboxes and systems
Frequently asked questions
Why CPG?
It’s where our founder started: years of process and technology work across consumer goods, wine and manufacturing. We know the workflows and the systems.
Can it work with our ERP?
Yes. Through your ERP’s API it can read purchase orders, update order and supplier records and add notes. Where there’s no API, it works through email and exports. We confirm the path during discovery.
What’s a good first agent?
Supplier follow-ups or trade promotion admin. Both are high volume, repetitive and easy to measure.
Find your first AI employee in 45 minutes
Bring one workflow your team spends too long chasing. We’ll tell you honestly whether an AI employee can own it, what it would take and what it could return.