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There was a time when connecting with your customers was a lot of work and waiting around. Thanks to the internet and social media, the relationship between business and the customer is much more interpersonal than it used to be.
There are countless benefits of creating social media accounts for your business. Let’s take a closer look.
Social Media Builds Brand Awareness and Brand Trust
The main purpose a social media presence for your brand serves is creating brand awareness and helping you build relationships with your target audience.
A presence on social media is vital to building brand and product awareness in the early stages of your business. This is because typically, consumers tend to buy what they’ve seen, heard, or tasted before. 60% of global consumers reported that they prefer buying products from a familiar brand than switching to a new, unfamiliar one. An active social media account helps your brand reach more eyes, opening up possibilities for new leads.
It’s important to note that while having a social media presence is one thing, having a stellar presence is a different ball game altogether. So, if you are wondering how to increase customer engagement around your wine and have a better business while connecting with your customers, here are four ways to make your wine brand successful on social media!
4 Ways Your Wine Business Can Ace Social Media
1. Customer Feedback
The role of social media is an important one in the business world. It allows you to connect with and understand your customers. For example, through comments, likes, and other feedback, you can answer questions like; what are their needs, wants, pain points, and overall experience with wine?
Read the comments and understand what’s working and what isn’t regarding your product and its delivery. Understand where your customers are coming from and how you can better their experience with your wine brand. Your social media is a treasure trove in terms of understanding your customers.
2. Customer Satisfaction
Now that you understand your customers’ needs and wants, use it to your advantage. Implement their suggestions; one excellent way to gather suggestions is to create a form or run polls on your social media accounts.
Customers today know when you are faking it. Be honest, be genuine in your delivery, and success will come to you. Show them that you genuinely value their feedback by doing more than just clicking like on every comment.
3. Get personal and Be Authentic
The first step is to build user personas for social media and target them through a carefully curated brand personality. Think of Twitter accounts like Wendy’s or Denny’s that clocked in on their millennial-Gen Z audience’s humor and consistently post accordingly. Talk to your consumers as if it’s a conversation between two friends and keep it original. Conversing with your audience gives your brand a more personalized feel, showing your audience that you care enough to respond to them individually, even if it is occasional. Research shows that over 50% of consumers prefer buying from brands with strong personalities.
Your brand needs to make your social media messaging personal; it builds a rapport with their customers, compelling them to engage more with your content. Your customers are talking to you, so they expect the same thing in return.
Get your winemakers socially active! Occasionally respond to questions and comments regarding your products and their manufacturing. Customers always hope that they aren’t one of the millions who follow you; they want to be the one in a million—so strategize your messaging and marketing in such a way that it connects to them on a personal level.
4. Maintain a Balance
All work and no play makes Jack a dull boy and your social media boring! Make it fun or even quirky if your branding allows it to be. Think of brands like Dollar Shave Club or Old Spice that tickle their audience’s funny bones by creating satirical, humorous ads.
Other than humour, there are still so many ways you can show that your brand isn’t all about business, and there’s more to it than work talk. We leave it to your imagination and creativity.
To get the ball rolling, here’s an idea that you can try; use your social media channels’ live feature to host a virtual wine tasting. With social distancing, this is definitely going to be a hit among wine connoisseurs!
Final Takeaway
Whether you are in the early stages of building awareness or at later stages where you want to develop customer loyalty or even introduce venturing into a different/new territory, social media will help you connect with your customers.
Choose to be on it and, more importantly, choose which ones to be on and how often to be on it. Believe it or not, this will determine your brand’s presence and popularity, even loyalty!
About Author
Dasun Premadasa is the Founder and CEO of DASCX, the premiere B2B CX consulting firm for manufacturers in Australia. With over two decades of experience including four large CX and digital transformation programs at 4 different manufacturing and automotive firms in Australia, he's one of the best business technology experts for B2B customer experience.
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